A Professor at one of the IIM's was explaining economics/marketingconceptsto the Students:-
1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!"- That's Direct Marketing
2. You're at a party with a bunch of friends and seea gorgeous girl. One of your friends goes up to herand pointing at you says: "He's very rich. Marry him." - That's Advertising
3. You see a gorgeous girl at a party. You go up toher and get her telephone number.The next day, you call and say: "Hi, I'm very rich. Marry me."- That's Telemarketing
4. You're at a party and see gorgeous girl. You getup and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her,pick up her bag after she drops it, offer her ride and then say:"By the way, I'm rich. Will you marry me?"- That's Public Relations
5. You're at a party and see gorgeous girl.She walks up to you and says:"You are very rich! Can you marry ! me?" - That's Brand Recognition
6. You see a gorgeous girl at a party. You go up toher and say: "I am very rich. Marry me!"She gives you a nice hard slap on your face.- That's Customer Feedback
7. You see a gorgeous girl at a party. You go up toher and say: "I am very rich. Marry me!" And she introduces you to her husband.- That's demand and supply gap
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her:"I'm rich. Will you marry me?" and she goes with him- That's competition eating into your market share
9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives.- That's restriction for entering new markets
Thursday, April 13, 2006
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